Show Film First Australia

Since 2008, we have been delivering audience development that connects people with new experiences.

Ranging from film, major theatre productions, national/international comedy festivals, large scale expos, live music, ballet, opera, to sporting events and everything in between. We specialise in strategically delivering positive word of mouth marketing that is one of the core marketing foundations in the entertainment industry.

We have some of the best entertainment partners Australia wide. We connect people with film, theatre, comedy, sport and music, discreetly ensuring full venues

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Meet the team

Jane Pemberton

Founder + Managing Director

Jane brings 15+ years experience in entertainment audience growth, launching the ShowFilmFirst brand in Australia and New Zealand.  Her strong relationships and experience supports our continued growth for entertainment brands on a global scale.

Jemma Paewhenua

Business Development Manager

Jemma is our resident opportunity seeker and problem solver, specialising in discovering new ways to discreetly connect more people with new event experiences through corporate partnerships. 

Sasha Paterson

Business Development Manager

Sasha is our partnership and marketing/communications specialist with extensive experience in developing and producing strategic communications, a professional with a strong track record of growth results. With sound commercial experience in providing effective solutions, innovations and results to successfully leverage opportunities.

Cassandra Sarich

Audience Development Account Manager

Cassandra has a knack for building strong relationships and a particular eye for detail. Her efficiency ensures our clients experience a fast turnaround and goes above and beyond to deliver best results. 

Tam Whitehorn

Audience Development Account Manager

Tam is our systems expert who prides herself on a high level of customer service.  She facilitates our technology to run smoothly and efficiently ensures all clients are well looked after. 

Our Partners

Our Member Partners